The procedure is a no-brainer in Google Chrome, too – clicking the dedicated search engine option displays the current defaults and allows for tweaks through an intuitive pull-down menu logic. In Safari, for instance, going to the Preferences screen and hitting the Search tab there suffices to review and modify the entirety of search set-ups. The accurate walkthrough, obviously, depends on the browser.
If you own a Mac machine, browser controls are brought to your fingertips via the Settings, or Preferences, interfaces.
This isn’t a platform-sensitive type of thing, which means that the customizations are equally transparent on different operating systems. The silver lining is that web browsers offer an amazingly simple way to change the search defaults so that users are a few mouse clicks away from making a decision to putting it into effect. Some are collecting personally identifiable information (PII) to a bigger extent, and some are less data-thirsty.Įither way, interpreting web search activities as a potential privacy concern makes a whole lot of sense these days. All search engines are doing it, even if their marketing strategy reiterates the opposite.
When aggregated and processed by growingly intelligent algorithms, these details give the services actionable insights into things like shopping preferences as well as social and political biases, not to mention the exhaustive profiling of the person’s identity that spans their occupation, gender, age, and location. Tech giants are incessantly amassing data about users’ current interests based on what they search for.
The saying that there is no such thing as a free lunch fits this context more than precisely, with the fundamental trade-off being all about advertising. This article provides easy how-tos on changing the default search engine in the top web browsers used across the Mac ecosystem.Īlthough web search providers don’t charge users for enjoying their services, this is far from being a paradigm with no strings attached.
With this deal being the largest revenue generator for Mozilla, it comes as a surprise to see that they have now started experimenting with Bing as the default search engine for a small subset of users. This is because Google and Mozilla reportedly signed a deal where Google pays between $400-$450 million per year until 2023 for Firefox to use Google Search as the default search engine. While it's no surprise that Chrome uses Google search, it is not as apparent why Mozilla would as well. Like all browsers, Mozilla Firefox automatically configures a browser to a default search engine for performing searches via the address bar.įor example, Google is the default search engine for Chrome, Brave, and Firefox, while not surprisingly, Bing is the default search engine for Microsoft Edge. Mozilla is running a study to test users' responses to changing the default Firefox search engine to Microsoft Bing.